The Best Beginner’s Guide to
[Search Engine Optimisation]
- What is Search Engine Optimization(SEO)?
- How does a search engine work?
- Keyword Research
- ON-SITE optimization
- Technical SEO
- Link Building and SEO authority
- Measuring, Prioritising & Executing SEO
Why do we need search Traffic:
Organic SEO Traffic is free and of high quality.
It will save your cost for advertising and help your business to grow. If you know how to optimize your website as per SEO optimization then you will be benefitted and you can generate the lead from that traffic. Suppose for your business you are running Facebook Ads and Google Ads and you are paying the money for these Ads. As an example, you are generating a lead 5000 and each lead cost is around 20 rupees then you have to pay 20*5000=100000 rupees. But if you have optimized your page SEO friendly then from your organic traffic you can generate 500 (as an example). From this result, you can save 500*20=10000 rupees.
That’s mean you can generate more lead. You have to be discoverable in search engines so that direct traffic can find you in the search engine. We can get a large amount of inbound traffic and the quality and objective are high.
Let’s talk about what is inbound traffic? Inbound traffic means when people looking for you or your business. Outbound traffic means when we are looking for traffic. SEO and Google Ads quite similar except cost incase of Google Ads. For both cases, we are using keyword targeting. SEO is basically based on good content marketing. If you write good content then it will give you long-term traffic and you will get high traffic attention. Google organic search traffic gives more traffic compare to paid ad traffic because people are aware now of the paid ad and organic search.
For SEO, a short tail keyword is difficult to get the rank of your page or content in google search engine because competition for each short-tail keyword is high. That’s why we prefer to do use long-tail keywords where completion is quite low. By publishing more content using long-tail keyword you will get a compounded amount of traffic in the longer run.
You can boost your organic search traffic by promoting your content. If your content is a solution for your existing audience then you can get attention sharing through the different social media platforms.
Search engine from the user perspective:
The main objective of a search engine is to deliver quality and relevant results to its users. Relevancy is the most important thing. Let’s say you searching for a coffee shop but it is showing a list of a restaurant. I think it is not useful at all.
There is multiple level relevancy let’s say suppose your searching for Indian food but it is showing for Chinese food then it is not also relevant to your search.
Relevancy depends on different parameters like location, sub-category, pricing range, and more depending on the pricing range.
When you search for anything first you have to know about the relevance after that you have to know about the quality of the results. The list has to be useful for making the right decision.
Let’ say an example Suppose you are searching for the best Coffee shop in your city, you are not satisfied with your first result, not a good coffee shop and has a bad rating. If the coffee shop owner has done the Black Hat SEO and trying to get the results, you would not use the search engine.
On-page SEO is all about the relevancy of your page. The search engines need to understand what your website is about. That’s why the right title, description, meta tags, and keywords in the content of the website are important. This is the responsibility of the webmaster as the website owner has to control what is displayed on the webpage.
A webmaster also communicates with the search engines to explain more about the website. Google search console is the communication between the webmaster and the Google Search console.
Off-page SEO talks about quality. When other websites link to your website and if you have more backlinks, then the page is considered to be important and it will rank better. Links will happen when the quality of the website is high.
How do search engines make money:
You might be thinking if SEO is channelizing free traffic to your website or business then how SEO is making money or how they are generating revenue. Search engines are generating money through paid ads. If some businesses want to get premium features from them they have to get this one by using paid ads. Google generates 84% of the money from Google ads. Creating a niche search engine can be a profitable business.
Importance of content marketing in SEO:
Content marketing is very much interrelated with SEO. If you know what people want and you meet their expectations then SEO will take care of itself. Today on-page SEO is not important because has a smart approach to know the page. Day by day search engines getting smarter. Off-page SEO is basically about good distribution. Just optimizing the page keyword will not rank up your page. Linking backlinks will improve your rank but that does not mean if you add multiple backlinks without improving your content it will not improve your rank at all.
Backlinks are important but you can not manipulate search results using backlinks alone.
Black Hat SEO method used to work long back. In fact, the original Black Hat SEO is just keyword stuffing. Black Hat SEO means manipulating keyword stuff for your website to increase rank in search engines. But Google is smart enough right now this method is not working. Black HAT is not a long term SEO it is basically for short term SEO.
The title-Tag: The title of the website that also appears on the browsers tab.
Meta description: The description of the site that appears on the SERPs(Search engine result page). It is shown below the title tag of your website.
Header Tag: H1 and H2are used for blog post titles and subheadings for blogpost respectively.
Image Optimization: Image optimization is also important for ranking in search engines. You can do by own. Search engines can read about your images. Alt tags on images can help search engines understand what the image is about. Image optimization can help you to speed up your website.
Keyword: Write keeping the user in the mind but also make sure that search engines can know what the content is about. Don’t write for the sake of search engines.
OFF page SEO:
Backlinks are the No.1 off-page SEO optimization technique that is available for website owners. AS we know google has been built on top of backlinks. The more links you have the better chances you can get for ranking high for a specific keyword. But one thing we need to think of that only more number of backlink does not make sense. The highly ranked page backline is going to value for your page.
The search engine also tracks the social media engagement on a page once it is published. The higher the social media engagement higher the ranking in search engines.
According to brands, multiple websites are not as effective as backlinks but they can help with SEO. Google loves brands because brands are long term and they stick around longer. A higher percentage of brand name searches can help SEO.
Google also tracks the author and the personal brand behind the content. There are a lot of ways you can rank your website or pages. You can improve your Page and drive more traffic using the SEO tool.
Keyword: Keyword research is one of the most important aspects of SEO. A keyword is not only required for SEO but also to determine the word that your customer use. It is very important for niche selection, positioning, content marketing, landing pages, ad copies, paid search, email subject lines, copywriting, and sales.
By using the same keyword you create content to get organic traffic on your blog post. You do not need to write the keyword separately for your content marketing and SEO. You can use the same content for your email marketing funnel, lead nurturing, and create a brand presence.